Services: Web Design, Donation Bin Design, Graphic Design, Branding, Content Creation
Meaningful Change is a commercial fundraising organization that installs custom donation stations in airports so travelers can donate their spare change before passing through TSA security. We breathed life into Meaningful Change; we shaped the brand’s identity by choosing the name, creating all the marketing collateral, copy, content and developing their entire online presence. We researched the market and examined the aesthetics and approach of other successful nonprofits. This knowledge and a strong sense of the company’s core values provided a road map for producing successful collateral that fit the market demand. The result was a vibrant, cohesive brand that felt friendly and approachable while highlighting Meaningful Change’s mission. Meaningful Change used their brand to secure approval for operation by many airport directors throughout California.